Make the switch to the bright side with Plum 10% Niacinamide & Rice Water Face Serum is clinically proven to brighten skin from the 1st use. This potent formula combines Niacinamide (vitamin B3), Rice Ferment, and olive-derived Squalane to effectively brighten skin, fade blemishes, and improve texture.

Experience instant 2x hydration with its milky, lightweight, and quick-absorbing formula. Dermatologically tested, it provides a non-sticky feel which is loved by 100% of users, with 97% reporting fewer blemishes and smoother skin.